iSSi is a bicycle pedal brand operating within Quality Bicycle Products. As a small brand, iSSi had a lot of room to be loud and expressive with its product and presentation. In 2016, I led the project of their first major website, strategized and built with flexibility in mind for the future of the brand. Since then, I've iterated with iSSi to adapt their digital presentation to more closely reflect their playful and very colorful nature.

Surly is a bicycle brand operating within Quality Bicycle Products. Working closely with Surly over the years, I've developed lots of materials for them. The largest project was for their website redesign in 2018, where we built a new website from the ground up to adapt to their growing needs without compromising their zine-like aesthetic.

Whisky is a carbon fiber bike parts brand within Quality Bicycle Products. As their lineup grew beyond their initial small catalog, so did the need for a larger, scalable website. Specifically catering to the brand's new goal to embrace bold colors and typography, we launched a site listing their wide breadth of product in a vibrant but minimalist display.

Teravail is a bicycle tire brand under the umbrella of Quality Bicycle Products. Their focus is on the experience of all-terrain tires, from bikepacking to gravel racing to rough terrain mountain biking. In 2015, a small team of us collaborated to launch this brand, winning the HOW In-House Design Award in 2017 for Outstanding Achievement for our branding work and web presentation.

Salsa Cycles is the largest brand within the walls of Quality Bicycle Products. They popularized adventure cycling with their bikes, parts, and clothing, and produce rich content on their website to inspire folks to explore. In 2014, Salsa came to us with an idea for their first major rich content story to be shown on their website. Since then, we have produced over 10 storysites, collaborating with adventurers around the country and winning Best in Art/Multimedia for 2017 Bikepacking Awards.

Novvaa is a singer-songwriter in the Twin Cities who approached me for an intimate website that reflected her music: dark, beautiful, and broody.

An arcade-inspired microsite to provide a digital face to a current musical project of mine.

A long-running music project of mine.